Today we live in a digital world where the Internet plays a significant role in our professional and personal lives. We use the Web for a wide range of purposes, from garnering information to shopping to connecting with friends. As people are spending the majority of their time online, it’s more important than ever for organizations to maintain a strong Web presence to drive traffic to their business and set themselves apart from the competition.
There are many important metrics search engines use to rank websites. To reap success online, be sure to utilize these essential metrics that will help drive traffic to your website:
1. Keyword Research & SEO
Keyword research sets the foundation of a successful SEO campaign. With keyword research, you can determine the terms and phrases that are relevant to your business and most frequently searched on search engines. If you already have keywords you are trying to rank for, you can use an SEO analysis tool to test where exactly your site is ranking.
Once you have your keywords, you should integrate them into all the aspects of your Internet marketing strategies, including your on-site content, Meta data, and social media posts. Make sure you are incorporating your keywords naturally and avoiding keyword stuffing. By incorporating your keywords into your website and off-site profiles, you can increase their rankings for those terms on specific search queries.
2. Fresh Content
Search engines give higher authority to websites that provide fresh, meaningful content on a regular basis. An easy and effective way to do this is through a blog. Create an on-site blog, where you can regularly update viewers about your company and industry related news and offers tips and advice. Incorporate your keywords into your blog posts and link them back to your website. You can also share your blog posts on your social media profiles to increase their exposure, engage your social followers and attract even more people to your website.
3. Link Building
Link building involves acquiring links on other sites that point back to your website. Backlinks help search engines assess the value of your website. If high authority domains are linking to your website, then that shows your site is valuable and relevant. Search engines like Google grant higher authority to sites that have high quality backlinks. Therefore, having a few backlinks from high authority domains is better than having many links from low authority sites. High quality backlinks help improve your site’s search engine rankings and drive more visitors to your website.
4. Social Engagement
Social media profiles can rank on search engines, as well as drive traffic to your site. Social media sites are effective platforms for engaging your audience and building brand loyalty, as well as directing users to your website. When making a social media account make sure it’s completely filled out with a profile picture and brief bio that incorporates your keywords and provides a link to your profile. Your social profiles are the ideal place for sharing recent blog posts, contests and promotions, new products and industry related news.
Along with implementing these Internet marking essentials, it’s also important that you test your strategies to see what’s working and what isn’t. An SEO analysis tool can test all of the major metrics search engines use to rank your site.